KOL Campaign Activation
From VIRAL
to real booth traffic
Service
KOL Campaign Activation, Content Strategy & Engagement
Industry:
F&B / Seafood Consumer Brand
Scope:
Influencer & KOL Management, Engagement Monitoring,
Real-time Campaign Amplification
/Project Background
Shifudo is a seafood brand under PT Central Proteina Prima Tbk (CPP), known for products such as fish balls, crab stick, and fish tofu.
To strengthen brand awareness and create a closer connection with consumers, Shifudo actively participated in offline activations, including Pekan Raya Jakarta (PRJ) 2025, one of Indonesia’s largest lifestyle and culinary events.
With hundreds of food brands competing for attention, the challenge was clear, “How do you make people notice, talk about, and willingly queue for your booth?”
OBJECTIVE
- Increase foot traffic to the Shifudo booth during PRJ
- Build positive perception around Shifudo as an affordable yet quality seafood brand
- Create social buzz through authentic creator content
- Encourage curiosity and FOMO organically across social media
OUR DELIVERABLES
- Influencer Mix Strategy
- Authentic Experience Content
- Social Media Activation
- Sustainability & Corporate Communication
RESULT
The campaign successfully transformed a simple activation into a highly shareable digital conversation.
Audience reactions also reflected genuine interest and positive sentiment toward the campaign:
“Wah ini terfav aku kemarin baru coba ini.”
“That looks absolutely yummy 😍”
“Pasti mampir klo ke PRJ ini mah 🙌”
“Woi puas poll cuma 20k 😭”
The combination of authentic creator storytelling, strong promotional value, and strategic amplification helped turn digital attention into real consumer action.
KEY OUTCOMES
- 1.4M+ Total Views
- Digital exposure successfully translated into real queues and booth visits at PRJ Jakarta.
- Strong Organic Audience Response
