SOCIAL MEDIA ACTIVATION
Building
a baby skincare brand
that moms genuinely engage with
Service
Social Media Activation & Creative Campaign
Industry:
Baby Skincare
Scope:
Community Engagement, Campaign Activation, Content & KOL Strategy
/Project Background
As a growing baby skincare brand, Bebio needed more than visibility.
The brand needed stronger emotional connection with moms, creating a presence that felt relatable, trustworthy, and actively involved in their daily conversations.
In a highly competitive category, standing out wasn’t only about product communication.
It was about building meaningful engagement and creating moments moms genuinely wanted to participate in.
OBJECTIVE
- Strengthen Bebio’s connection with mom communities
- Increase engagement through interactive campaign activations
- Encourage authentic conversations and user participation
- Build stronger social proof through real customer experiences
- Support marketplace performance through stronger brand affinity
OUR DELIVERABLES
- Social Media Activation
- Content & Creative
- Community Activation
- KOL & UGC Support
RESULT
The strongest baby brands don’t just gain attention. They earn trust from moms.
Through a consistent activation strategy, Bebio successfully built stronger engagement across its social platforms while encouraging real interaction from moms and communities.
KEY OUTCOMES
- Campaign activations consistently attracted high participation from moms
- Increased community interaction across social media platforms
- Growing volume of positive testimonials and organic conversations
- Stronger user-generated content (UGC) driven by real customer experiences
- Higher brand visibility and engagement during campaign periods
- Successfully entered Best Seller categories on Shopee
