SOCIAL MEDIA ACTIVATION
Modernizing
how a state-owned enterprise
connects with the public.
Service
Social Media Activation & Creative Campaign
Industry:
Fertilizer & Agribusiness
Scope:
Social Media Strategy,
Content Activation
/Project Background
As one of Indonesia’s leading fertilizer companies under Pupuk Indonesia Group, Pupuk Kaltim needed a stronger digital communication approach that could better connect with modern audiences.
The challenge was not only maintaining corporate communication, but making the brand feel more relevant, engaging, and accessible through social media.
In a landscape where public attention moves quickly, the brand needed content and activation strategies that could strengthen visibility while maintaining credibility as a major state-owned enterprise.
OBJECTIVE
- Modernize Pupuk Kaltim’s social media presence
- Increase audience engagement and follower growth
- Improve communication relevance across digital platforms
- Strengthen public perception through consistent activation
- Support brand visibility through creative and informative content
OUR DELIVERABLES
- Social Media Activation
- Content & Creative Production
- Digital Activation
RESULT
- Followers Growth
Achieved approximately 107% follower growth during the collaboration period - RECOGNITION & ACHIEVEMENT
The digital activation strategy contributed to Pupuk Kaltim receiving several recognitions in digital communication and public engagement, including:
– Anugerah Humas Indonesia (AHI) 2020
– Anugerah Humas Indonesia (AHI) 2021
– Anugerah Humas Indonesia (AHI) 2022
These recognitions highlighted Pupuk Kaltim’s growing impact and consistency in digital communication excellence.
KEY OUTCOMES
- Social media platforms became more active and engaging
- Improved public interaction across digital channels
- Stronger brand perception through modernized communication
- Successfully contributed to multiple national recognitions and awards
- Significant audience growth across platforms
Client Testimonial
