SOCIAL MEDIA ACTIVATION
Making
EVERYDAY bakery products
feel more relatable and easy to enjoy.
Service
Creative Production & Social Media Activation
Industry:
F&B / Bakery
Scope:
Content Production, Product Photography, Campaign Activation
/Project Background
As a growing bakery brand, Say Bread needed stronger visual communication to support both its everyday product promotion and the launch of its café concept.
The challenge was not about changing the product itself.
It was about helping people imagine Say Bread as part of their daily moments, whether during work breaks, casual hangouts, or simple everyday routines.
Alongside supporting the launch of Say Bread Café at Indomaret Tomang, the content strategy also focused on creating more appealing and relatable product visuals for digital audiences.
OBJECTIVE
- Strengthen Say Bread’s visual presence across digital platforms
- Support the launch communication of Say Bread Café
- Create more engaging product content
- Increase audience interaction through relatable lifestyle visuals
- Build stronger emotional connection through everyday consumption moments
OUR DELIVERABLES
- Creative Content Production
- Social Media Activation
RESULT
Through consistent visual content and social media activation,
Say Bread developed a stronger digital presence with content that felt more relatable, modern, and engaging.
KEY OUTCOMES
- Stronger visual consistency across digital platforms
- Increased engagement through lifestyle-driven content
- Positive audience responses across Instagram content
- More appealing presentation for both products and café experience
- Stronger brand interaction through everyday moment storytelling
