Commerce Performance Ads
Turning
Turning Marketplace Traffic
into Measurable Sales Performance
Service
Commerce Performance Ads (CPAS), Performance Marketing
Industry:
Pet Food & Pet Care
Scope:
CPAS Strategy & Optimization, Campaign Planning for Double Date Promotions, Audience Targeting & Performance Monitoring
/Project Background
As competition across marketplaces continued to intensify, CP Petindo needed a stronger advertising strategy to maximize visibility and conversion during key promotional periods.
With consumer attention moving quickly across Shopee and Tokopedia, campaign performance relied heavily on precision:
- reaching the right audience,
- optimizing ad delivery,
- and maximizing conversion opportunities efficiently.
To support marketplace growth, Herco Digital managed CPAS (Collaborative Performance Advertising Solution) activations designed to improve both traffic quality and campaign efficiency.
OBJECTIVE
- Increase marketplace traffic across Shopee & Tokopedia
- Improve advertising efficiency through CPAS optimization
- Support stronger conversion opportunities during campaign periods
- Maximize visibility across competitive marketplace environments
- Drive measurable performance through structured campaign optimization
OUR DELIVERABLES
- CPAS campaign strategy and setup for Tokopedia & Shopee.
- Creative asset optimization tailored for marketplace ads.
- Continuous Performance Monitoring
RESULT
The collaboration helped CP Petindo maintain stronger marketplace campaign consistency across multiple promotional periods.
Rather than treating campaigns as one-off activations, the strategy focused on building sustainable performance momentum over time.
KEY OUTCOMES
- 1.4M+ Total Views
- Digital exposure successfully translated into real queues and booth visits at PRJ Jakarta.
- Strong Organic Audience Response
