Sunny Rice

Dedicated to quality and freshness, Sunny Rice brings premium, high-quality rice to households across the nation, ensuring purity and great taste in every grain

Herco Digital’s Deliverables:

Brand Identity
Design System
Logo
Packaging

Project Background

Sunny Rice is a premium rice brand dedicated to delivering high-quality rice to households across the nation. As they prepared to launch their product in the market, Sunny Rice needed a visual identity that would convey their commitment to quality while standing out on store shelves

Project Challenges

Sunny Rice required both a memorable logo and packaging design that could differentiate them in a competitive market. They wanted a brand identity that reflected the freshness and purity of their rice, while also appealing to modern consumers with a clean, approachable aesthetic

Project Results

Herco Digital developed a cohesive visual branding package for Sunny Rice, starting with a fresh and distinctive logo design. The logo was crafted to embody the essence of the brand—natural, wholesome, and premium. We then extended this visual language to the packaging, designing clean and modern rice bags that enhanced the brand’s shelf appeal and reinforced its premium quality. The packaging was designed with functionality in mind, ensuring it was both attractive and practical for consumers