SOCIAL MEDIA ACTIVATION
TRANSFORMING
industrial communication into
content people actually engage with
Service
Social Media Activation & Digital Communication
Industry:
Fertilizer & Agribusiness
Scope:
Content Strategy,
Social Media Activation,
Public Communication
/Project Background
Located in Sorong, West Papua, PT Kilang Pertamina Internasional RU VII Kasim plays an important role in supporting fuel distribution and energy resilience in Eastern Indonesia.
The refinery processes up to 10,000 barrels of crude oil per day while also running sustainability and biodiversity initiatives around its operational area.
As digital communication became increasingly important, the challenge was no longer just publishing information. The refinery needed a communication approach that could make corporate messages feel more relevant, engaging, and understandable for wider audiences across digital platforms.
For an operational and industrial brand like RU VII Kasim, relevance comes from clarity. The communication strategy needed to simplify
OBJECTIVE
- Modernize Pertamina RU VII Kasim’s digital communication presence
- Improve public engagement across social media platforms
- Make refinery and sustainability communication more accessible
- Strengthen consistency across digital content touchpoints
- Increase audience interaction through social-first communication
OUR DELIVERABLES
- Digital Communication Strategy
- Content & Creative Production
- Social Media Activation
- Sustainability & Corporate Communication
RESULT
Through a more modern and audience-centered content approach,
Pertamina RU VII Kasim strengthened its digital presence while improving how refinery, sustainability, and corporate communication were received online.
KEY OUTCOMES
- More engaging and accessible social media communication
- Improved public interaction across digital platforms
- Stronger consistency in digital content execution
- Better adaptation of industrial communication into audience-friendly content
- Increased visibility for refinery and sustainability-related initiatives
